MARKETING TRAINING
EVENT MARKETING PLAYBOOK
The Event Marketing Playbook is a comprehensive guide for businesses looking to maximize their marketing efforts through strategic event planning and execution. These proven strategies have helped EPONYMOUS clients generate never-before-seen results from their events and conferences - even events they have attended for many years. Not one word of this guide was generated by artificial intelligence, Chat-GPT, or AI of any kind. This guide was written and designed by an experienced marketing expert to help businesses grow with field-tested marketing techniques.
Length: 25 Pages
Format: PDF
Bradley Lewis Foster Marketing Masterclass
- Learn how to think like the best marketers in the world. Bradley Lewis Foster spent 15 years working for companies like Amazon, Microsoft, Disney, AT&T, MillerCoors, and The Oscars, in addition to consulting hundreds of small businesses and startups around the world. He created award winning strategies at Amazon and AT&T and was the first marketer hired at Amazon Freight, launching their first marketing campaign.
- In this marketing masterclass you will learn how to create marketing strategies like a marketing expert. For the first time, you can learn how top marketers at the best brands in the world think about marketing.
- This course is perfect for entrepreneurs, business owners, and marketers of all levels.
- Each module is 1.5 - 2 hours with four total modules.
- Modules include:
-What is Marketing?: The philosophy and methodology used by the best brands in the world
-The Approach: How to strategize like marketers at Amazon
-Channels and Platforms: What you need to know to be successful buying media
-Performance: How to experiment, diagnose, interpret, optimize, and report
Think BIG Mentorship
Receive 1:1 help from an experienced marketing leader and mentor for some of the top marketers in the world. Simply reach out via the Contact page and we will work together to determine call frequency and pricing.
YOUR CAREER
- I went from a small town of 2,000 people in the remote mountains of Montana to the highest level of marketing at the best companies in the world. If I can do it, anyone can. This training explains how I did it and how you can do it, too. I just wish someone would have taught me all of this before I started my career!
- In this training you will learn how to:
- Deal with toxic managers and micromanagers
- Nail the interview process
- Navigate your career
- Get promoted
- Land your dream job
- Deal with toxic managers and micromanagers
- Survive work
- Get paid what you are worth!
- This training lasts approximately 2 hours and is available on demand via video download
Entrepreneurship
- I have consulted hundreds of small businesses and entrepreneurs and have seen them make the same mistakes over and over. In this training I teach you how to make decisions like Amazon to create a successful business and avoid the most common mistakes. I just wish someone would have taught me all of this before I started building my own businesses!
- In this training you will learn how to:
- Use your career to create a successful business
- Mitigate the risk of starting a small business and avoid the 50% failure rate
- Know when to "jump" from your day job to your business full-time
- Avoid the most common mistakes entrepreneurs make
- Use mathematics to improve your likeliness of success from the beginning of your business
- Follow specific steps to plan your business the right way
- Make decisions like Amazon to be nimble and smart at the same time
- Prepare for the psychological aspects of being a successful person with a growth mindset
- This training lasts approximately 1.5 hours and is available on demand via video download
How to Create an Agency and Consultancy
- Take the marketing skills you learned at your job and turn it into an agency or consultancy. This training includes all the information I wish I knew before I lived the agency life at a top 3 digital ad agency, ran my own digital ad agency and consultancy as a Fractional Chief Marketing Officer.
- In this training you will learn:
- The types of agencies you can create
- The difference between an agency and a consultancy
- The ad agency model
- The consultancy model
- What employees you will need to hire for an agency or a consultancy and what to pay them
- How to estimate your take-home gross revenue with some of the basic agency and consultancy models
- How to prospect for new clients
- How to structure your prospect calls
- My exclusive list of 15 questions to ask every client in a diagnosis call
- How to successfully pitch your services
- How to ask for the right amount of money for your services and not leave money on the table
- This training lasts approximately 1.5 hours and is available on demand via video download
LIFE
- In this course you will learn how to create a life plan, set and achieve goals in ways that actually work, be a successful person, enjoy your life, find your purpose, and create a financial plan while gamifying your investments to retire young.
- You will also learn my person life philosophies which have helped me live the life I always wanted.
- This training lasts approximately 1.5 hours and is available on demand via video download
Self-Guided Microsoft Excel Training
- I created this self-guided Microsoft Excel training to help my teams at Big Tech companies become Excel rock stars. It's easy, quick, and teaches you the most essential skills within Excel without being boring or difficult. I would have never made it to where I am in marketing or in running my own businesses without these Excel skills. They were passed on to me by Excel masters far greater than I - the least I can do is pass the skills on to you.
- In this guide you will learn:
- Excel shortcuts
- Navigational techniques (no need to use your mouse after this training!)
- Sorting and filtering techniques
- Data selection techniques
- Essential formulas
- Essential formatting techniques
- Data manipulation for quick analysis
- V-Lookups
- True/False equations
- If/Then conditional formatting